How SEO Increased Online Orders by 31.8% in 12 Months
Driving more hungry customers to Papa's Fast Food through organic search.
Client
Papa's Fast Food
Service
Search Engine Optimisation (SEO)
Duration
12 Months
Industry
Food & Beverage
31.8%
Increase in online orders
From 4,568 to 6,021 orders per month
1,453
Additional orders per month
22.2%
Increase in average order value
From £27 to £33
61.1%
Increase in monthly order revenue
From £123,336 to £198,693
Papa's Fast Food
Papa's Fast Food is a popular online food ordering business in the UK, offering a wide range of pizzas, burgers, kebabs and meal deals. Customers can easily explore the menu, find great offers and place orders directly through the website.
Greater Visibility. More Online Orders.
Papa's Fast Food wanted to strengthen its online presence and attract more customers through organic search. The goal was to improve search visibility, increase website traffic and ultimately drive more completed online orders.
A Focused SEO Strategy for Sustainable Growth
Perfentrix Solutions Private Limited implemented a comprehensive SEO strategy to improve search performance and support online order growth.
Technical SEO
Improved crawlability, indexability, metadata and website structure.
On-Page Optimisation
Enhanced page titles, meta descriptions, headings and content relevance.
Keyword Targeting
Identified relevant food and takeaway search terms and aligned them with key pages.
Performance Monitoring
Tracked search performance and online order trends to evaluate progress and identify new opportunities.
Measurable Growth in Online Orders
Over 12 months, Papa's Fast Food achieved significant growth in online orders, supported by improved search visibility and a stronger website optimisation strategy.
31.8%
Increase in online orders
4,568 → 6,021 orders per month
22.2%
Increase in average order value
£27 → £33
61.1%
Increase in monthly order revenue
£123,336 → £198,693
Results Beyond Clicks.
This case study shows how a focused SEO strategy can drive real business results. By improving search visibility and website performance, Perfentrix Solutions Private Limited helped Papa's Fast Food achieve meaningful growth in online orders.
Looking to grow your online orders? Let’s discuss how SEO can help your business achieve similar results.